THE AUTHOR BLOG: EASY BLOGGING FOR BUSY AUTHORS:
an easy-does-it guide to simple, low-tech blogging for authors who want to build a platform, but not let it take over their lives.
An author blog doesn't have to follow the rules that monetized business blogs do. This book teaches the secrets that made Anne R. Allen a multi-award-winning blogger and one of the top author-bloggers in the industry.
And you'll learn why having a successful author blog is easier than you think.
Here are some things you'll learn in this book:
How an author blog is different—and easier to maintain—than a business blogWhat authors should blog about at different stages of their careersChoosing the right blog topics for your genre and audienceHow one type of blogpost can build your platform quicklyBasic SEO tips that don't make your eyes glaze over with tech jargonHow to write headers that will grab the attention of Web surfersHow to keep your audience by learning the tricks of content writingEssential blog and social media etiquette rulesWhat happens to your blog when you die?